STIGA Pure. Stylish & Colourful ping pong paddle designs.
Aigua del Montseny
Vía The dieline.
Mic’s Chilli por el ilustrador Steve Simpson.
The branding effort which now covers Windows but will spread into other Microsoft products has been lead by Wolff Olins, who describe their role to be “to curate all of the components and contributions into one clear, creative brand experience for consumers.” In the case of Windows these contributions include new packaging with structural construction by IDEO, illustrations conceived in collaboration with and created by Colors and The Kids, and brand imagery and video by Todd Selby.
Client: Microsoft, USA
Agency: Wolff Olins, NYC/USA
Senior Marketing Manager, Microsoft: Robyn Yoder
Creative Director, Windows Brand Group, Microsoft: Phil Evans
Executive Creative Director, Wolff Olins: Todd Simmons
Design Director, Wolff Olins: Michael Ciancio
Art Director, Wolff Olins: Eric Wrenn
Production Director, Wolff Olins: Kris Pelletier
Account Director, Wolff Olins: Erica Garvey
Creative Direction: WONY & CATK
Evgueni Plotnikov | http://eugeneplotnikov.com
“Lecture Notes have been supplied within this document in the event that file corruption occurs within the Lecture Notes® floppy disk hardware. Lecture Notes® takes no responsibility for the loss of data that may occur as a result of hardware aging. 86.2.2 (4)”
Illustrator, Typographer and Graphic Designer. Graduate of Communication Design at RMIT in Melbourne, Australia.