bluprint:

What’s the most effective way to motivate a person to run? According to Creative Director/Copywriter Annie Chiu, you take away their seat, effectively forcing them to hit the pavement. This clever ad is truly effective in sending its message, but I can only imagine some people getting pissed off in having to find another place to sit and rest.

26 Jun 2012 / Reblogged from inspirezme with 259 notes / ads adv advertising creative idea inspiration 

  1. enfpanorama reblogged this from ceyren and added:
    I still see two seats on that bench, just two seats that hurt more to use.
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  5. shawnnicolas reblogged this from inspirezme and added:
    #advertising #branding
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    bluprint
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